At heatclub, we've been known for our blowout "firesales," but we wanted a way to offer better deals year-round.
We didn't want to be known for having high prices. We wanted a more dynamic marketplace. We needed a new game plan.
So, we came up with "Game Plans":
Let time do the pricing.
Do good things come to those who wait? What if it sells out? The game is on.
Standard lead time is 2 weeks. Markdowns happen weekly, currently on Tuesdays.
Everything now comes with a clear markdown schedule. While still giving items a chance to push prices, prices only get warmer with time.